Iulia Cirstea And Anka Kuryndina don a wardrobe of vintage florals in 'Rustic Femininity,' an editorial that is captured by photographer Filippo Del Vita's lens. Gracing The South China Morning Post Style's latest issue, this shoot embodies a retro flair and evokes a signature brand of refined styling.
Elena Moussa curates this editorial's wardrobe and dresses models Iulia and Anka in pieces from Delpozo, Ports 1961 and Marc Jacobs among other names. The sport vintage gowns, floral tops and caped outerwear staples while posing with dried flower bouquets and a botanical backdrop.
Hair styling for this feature is the work of Eloise Cheung who works alongside makeup artist Chichi Saito. Together the beauty duo opts for vintage coifs and cosmetics that pay homage to Old Hollywood.
Key Themes Behind This Trend
- Vintage Floral Fashion
- Designing and selling vintage style floral clothing and accessories for women can be a disruptive innovation opportunity
- Retro Styling
- Providing beauty services that specialize in retro-style hair and make-up for photo shoots can be a disruptive innovation opportunity
- Old Hollywood Tribute
- Introducing a line of cosmetics that pay homage to Old Hollywood can be a disruptive innovation opportunity
Where This Applies
- Fashion Industry
- Incorporating vintage floral themes into modern clothing lines and marketing channels can be a disruptive innovation opportunity
- Beauty Industry
- Developing and providing beauty services that specialize in vintage styles can be a disruptive innovation opportunity
- Cosmetics Industry
- Creating a new product line inspired by Old Hollywood glamour can be a disruptive innovation opportunity
