Getting married in 2020 looks a lot different than last year and couples may find themselves spending their special day enjoying a vineyard wedding instead of what they initially planned months ago. Couples who are still determined to get married in 2020 may have had to rethink their choice of venue or the number of guests they're permitted to invite but this doesn't mean their special day has to be any less memorable or beautiful. Recognizing that couples are open to intimate ceremonies—or "minimonies"—Canadian wineries are inviting couples on-site. A handful of well-known wineries are offering one-day-only wedding packages to acknowledge the fact that simple yet elegant options can replace traditional wedding plans.
The all-inclusive wedding packages block out a two-hour window for up to 20 guests and come equipped with an officiant, a photographer, confections, a charcuterie platter, wine and more.
Image Credit: Kevin Trowbridge Photography, See Ya Later Ranch
What's Driving This Trend
- Intimate Weddings
- The trend towards 'minimonies' and small ceremonies provides an opportunity to focus on intimate, personalized experiences for the wedding industry.
- One-day Wedding Packages
- Developing one-day wedding packages can help wineries and other venues capitalize on the trend towards smaller, more intimate weddings.
- Outdoor Venues
- With more couples opting for vineyard weddings and other outdoor venues due to COVID-19 restrictions, there is an opportunity for businesses in the outdoor wedding industry to offer innovative, unique experiences.
Who This Affects Most
- Winery Industry
- Wineries can capitalize on couples' desire for unique, outdoor wedding venues by offering one-day wedding packages catered to small ceremonies.
- Wedding Planning Industry
- As the trend towards smaller, more intimate weddings continues, wedding planners can offer tailored services to fit smaller budgets and venues.
- Photography Industry
- As wineries and other venues offer all-inclusive wedding packages, there is an opportunity for photographers to specialize in intimate, one-day wedding packages to capture memorable moments for the wedding album.
