Vidlet is an ingenious market research app that asks users to answer questions through a series of quick selfie videos. The unique research tool is designed to augment older forms of market research, like surveys, focus groups and ethnography through readily available smartphone technology.
Brands that partner with Vidlet will set out a simple list of questions and tasks, where users can simply switch on the app and quickly record their response through a video. The answers are cataloged in a safe portal, where companies commissioned by Vidlet can access these clips.
This innovative market research method takes advantage of a society that is already comfortable with video calls and taking selfies. Transforming this seemingly narcissistic tendency into a form of ethnographic research may be indicative of how consumer insights will be gathered in the future.