Bank-Breaking Bras

Adriana Lima Unveils the Pricey 2010 Victoria's Secret Fantasy Bra

The Victoria's Secret Fantasy bra for 2010 may not be the most expensive one the lingerie brand has ever created, but the $2 million Damiani-diamond encrusted undergarment is still luxuriously outrageous.

Adriana Lima rocks the Victoria's Secret Fantasy bra this year and recently debuted her blinged-out bust in NYC along with a very Marilyn Monroe-inspired getup.

The bra features a starburst design of 2,000 diamonds and is sure to be the main attraction of the annual VS fashion show airing November 30th!

Luxury Lingerie
Disruptive innovation opportunity: Designing high-end lingerie with unique and extravagant features to cater to the luxury market.
Diamond-encrusted Fashion
Disruptive innovation opportunity: Creating jewelry and accessories adorned with diamonds for a luxurious and unique fashion statement.
Celebrity-endorsed Fashion
Disruptive innovation opportunity: Collaborating with celebrities to create exclusive and highly desirable fashion items, thereby leveraging their influence on consumer trends.

Sectors Adopting This

Lingerie
Disruptive innovation opportunity: Using innovative materials and technology to create comfortable and glamorous lingerie.
Jewelry
Disruptive innovation opportunity: Incorporating diamonds and other precious gemstones into unconventional jewelry designs.
Fashion
Disruptive innovation opportunity: Partnering with celebrities to launch limited-edition fashion collections, increasing brand appeal and exclusivity.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 99%
Freshness 8%