Female-founded and celeb-approved fashion label, VICI, recently launched its first exclusive collection with Nordstrom. The brand released more than 75 styles that will be available to purchase both online at Nordstrom.com as well as in-store at select locations. The collection includes knitwear, jackets, jumpsuits, dresses, bodysuits, and rompers, available in sizes XS-XL.
"As women who grew up shopping at Nordstrom, some of us even working there, we have the utmost respect for what they represent and how they treat their customers. Our customers are always our number 1 priority and partnering with a brand that emphasizes that relationship made it an easy decision for us. We were so delighted when they reached out to us for this opportunity and hope this will be the first of many collections with Nordstrom!", says Aimee Dudum Colorado, Chief Merchandising & Marketing Officer of VICI.
Image Credit: VICI
Why This Trend Is Growing
- Celebrity-approved Fashion
- Incorporating celebrity-inspired designs into their collections can help fashion brands gain attention and attract a wider consumer base.
- Exclusive Collaborations
- Partnering with well-established brands can provide opportunities for emerging fashion labels to extend their reach and gain recognition.
- Online and In-store Availability
- Providing multiple purchasing options for customers not only increases convenience, but also helps to reach consumers who prefer online or in-store shopping experiences.
Industries Being Reshaped
- Fashion Retail
- Fashion retailers can benefit from collaborating with emerging fashion labels to expand their product offerings and attract new customers.
- E-commerce
- With the growing trend of online shopping, e-commerce companies can tap into the fashion industry by collaborating with reputable designers for exclusive collections.
- Marketing
- Marketing agencies can help fashion labels gain visibility through strategic partnerships and social media campaigns.
