London-based skate company Palace Skateboards decided to spice things up and shoot a VHS skate video for superstar skater Shawn Powers. The sponsor wanted to give the video a grainy and nostalgic feel. Skate videos were huge in the 90s and perpetuated the sport to new heights. Skate videos featuring original skaters such as the Bones Brigade and big names such as Tony Hawk really altered the game.
Palace Skateboards wanted to go back in time and capture the essence of the original skate videos. The result is a gritty, low-fi film showcasing Powers travels, tricks and journey as a professional skater.
The Palace Skateboards VHS skate video for Shawn Powers is nostalgic and a return to the good old days.
What Makes This Trend Stand Out
- VHS Skateboarding Videos
- Opportunity for companies to create a nostalgic and gritty aesthetic by shooting skateboarding films on VHS.
- Nostalgic Marketing
- Brands can capitalize on consumers' nostalgia for the 90s by creating retro-style marketing campaigns.
- Authenticity in Skateboarding Culture
- Skateboarding brands can differentiate themselves by embracing the raw and authentic feel of old-school skateboarding films.
Sectors Adopting This
- Skateboarding Apparel
- Skateboarding clothing brands can partner with skateboarding films to promote their products and tap into the nostalgia trend.
- Film Production
- Film production companies can cater to the demand for VHS-style skateboarding videos by offering specialized shooting and editing services.
- Marketing and Advertising
- Marketing agencies can help brands develop and execute retro-style campaigns that appeal to consumers' nostalgia for the 90s.
