Versace has always been a high-end luxury brand in the world of fashion; the sparkle and status inherent in the brand only available to those with deep pockets, lots of luck, or an obsession with their piggy bank. Versus Versace watches however are something else – a fusion line that holds onto Versace quality and feel while letting go of the high prices and fad-like shelf life of couture.
The Coconut Grove watch collection falls is in the category of Versus Versace watches, but it is still as fashion forward as ever.
The statement of the Coconut Grove Collection rises out of the unconventional neighborhood it is named after. The Coconut Grove region is the oldest neighborhood in Miami, Florida and continues to show visitors the “real Miami” experience with gallery tours, sailing regattas and offbeat festivals. This new collection of Versus Versace watches aims to give purchasers a similar insight into the couture world of Versace as Coconut Grove does for visitors of Miami.
What Makes This Trend Stand Out
- Affordable Luxury Line
- There is an opportunity for other high-end fashion brands to create their own affordable luxury lines in order to cater to a wider audience.
- Fusion Lines
- Fashion brands can create fusion lines that balance the quality and feel of the original brand with a more accessible price point, making the brand more marketable.
- Regional Inspired Collections
- Inspiration can be drawn from various regions for the creation of unique and special collections that add a personal touch and story to the product.
Sectors Adopting This
- Fashion
- Expensive high-end fashion brands can create their own affordable lines that hold onto their brand quality in order to cater to a wider range of consumers.
- Retail
- Retail companies can offer more fusion lines in their stores to help create new customers and offer a wider range of products.
- Tourism
- Tourism industries can draw inspiration from local regions, events and cultures to create items or souvenirs that are unique to the location and story.
