Luxury accessory brand This Is Ground, known for creating unbeatable leather goods, updated it's most popular bag option: the Venture 2 backpack.
The new bag is made with the same Italian leather that is vegetable tanned, with widened shoulder straps to add comfort, as well as a top carry strap for a refined look. The bag boasts multiple pockets that each have a specific use, with the ability to fit a tablet, laptop, eye wear, toiletries, camera gear and whatever else any consumer could need. The front features a tech tray that can open fully for easy access to any phone, cash or passport -- perfect for any type of travel needs.
The new Venture 2 backpack by This Is Ground is available online now in three different sizes.
What's Driving This Trend
- Luxury Leather Goods
- Creating unbeatable leather goods with updated functionality and style.
- Functional Backpacks
- Designing backpacks with multiple pockets and specialized compartments for specific uses.
- Tech-integrated Accessories
- Incorporating tech trays and easy access compartments for phones, cash, and passports.
Who This Affects Most
- Fashion Accessories
- Opportunity for luxury brands to create functional and stylish leather accessories.
- Travel Gear
- Disruptive innovation potential to develop backpacks with specialized compartments for travel essentials.
- Tech Accessories
- Potential to create tech-integrated accessories that offer easy access and organization.
