Dehydrated Energy Drinks

Vemma Thirst Is Water-Added Healthy Hydration

Vemma Thirst are small packets of specially formulated essential vitamins and minerals for everyone from children to athletes. Just add the easily carried dehydrated ingredients to water and your thirst will be well quenched.

Vemma, an Arizona-based nutrition company, currently sells Vemma Thirst in one flavor, mangosteen and aloe. Vemma founder BK Boreyko claims that Vemma Thirst delivers ultra-premium nutrition.

Implications - As more time-crunched consumers are paying attention to their health, they're increasingly turning to portable nutritional supplements that turn any bottled beverage into a nutritious drink. Since water bottles are convenient for the average consumer to tote around and buy at standard office vending machines, they are the perfect mode of delivery.

Portable Nutritional Supplements
The trend of portable nutritional supplements allows time-crunched consumers to easily add essential vitamins and minerals to their beverages.
Convenient Water Bottle Delivery
Water bottles are becoming a popular mode of delivering nutritional supplements, as they are convenient for consumers to carry and purchase.
Attention to Health
Consumers' increasing focus on their health is driving the demand for easily accessible and nutritious drink options.

Sectors Adopting This

Nutritional Supplements
The nutritional supplements industry can capitalize on the trend of portable supplements by creating innovative and easily mixable products.
Beverage Packaging
The beverage packaging industry can develop new bottle designs and packaging solutions to accommodate the growing demand for nutritional supplements in portable formats.
Vending Machines
The vending machine industry can install machines that offer a variety of portable nutritional supplements, catering to health-conscious consumers on the go.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 7%
Activity 52%
Freshness 8%