Vemma Thirst are small packets of specially formulated essential vitamins and minerals for everyone from children to athletes. Just add the easily carried dehydrated ingredients to water and your thirst will be well quenched.
Vemma, an Arizona-based nutrition company, currently sells Vemma Thirst in one flavor, mangosteen and aloe. Vemma founder BK Boreyko claims that Vemma Thirst delivers ultra-premium nutrition.
Implications - As more time-crunched consumers are paying attention to their health, they're increasingly turning to portable nutritional supplements that turn any bottled beverage into a nutritious drink. Since water bottles are convenient for the average consumer to tote around and buy at standard office vending machines, they are the perfect mode of delivery.