Vemma Thirst Is Water-Added Healthy Hydration
Marissa Liu — February 9, 2010 — Lifestyle
Vemma Thirst are small packets of specially formulated essential vitamins and minerals for everyone from children to athletes. Just add the easily carried dehydrated ingredients to water and your thirst will be well quenched.
Vemma, an Arizona-based nutrition company, currently sells Vemma Thirst in one flavor, mangosteen and aloe. Vemma founder BK Boreyko claims that Vemma Thirst delivers ultra-premium nutrition.
Implications - As more time-crunched consumers are paying attention to their health, they're increasingly turning to portable nutritional supplements that turn any bottled beverage into a nutritious drink. Since water bottles are convenient for the average consumer to tote around and buy at standard office vending machines, they are the perfect mode of delivery.
Vemma, an Arizona-based nutrition company, currently sells Vemma Thirst in one flavor, mangosteen and aloe. Vemma founder BK Boreyko claims that Vemma Thirst delivers ultra-premium nutrition.
Implications - As more time-crunched consumers are paying attention to their health, they're increasingly turning to portable nutritional supplements that turn any bottled beverage into a nutritious drink. Since water bottles are convenient for the average consumer to tote around and buy at standard office vending machines, they are the perfect mode of delivery.
Trend Themes
1. Portable Nutritional Supplements - The trend of portable nutritional supplements allows time-crunched consumers to easily add essential vitamins and minerals to their beverages.
2. Convenient Water Bottle Delivery - Water bottles are becoming a popular mode of delivering nutritional supplements, as they are convenient for consumers to carry and purchase.
3. Attention to Health - Consumers' increasing focus on their health is driving the demand for easily accessible and nutritious drink options.
Industry Implications
1. Nutritional Supplements - The nutritional supplements industry can capitalize on the trend of portable supplements by creating innovative and easily mixable products.
2. Beverage Packaging - The beverage packaging industry can develop new bottle designs and packaging solutions to accommodate the growing demand for nutritional supplements in portable formats.
3. Vending Machines - The vending machine industry can install machines that offer a variety of portable nutritional supplements, catering to health-conscious consumers on the go.
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