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Velveteen Kicks

Rock Out This Holiday Season in a Pair of Velvet Keds from Jeffrey

— December 9, 2009 — Fashion
Add a little luxury to your simple, economical shoes by rocking these velvet Keds. The shoes are a collaboration between Keds and high end retailer Jeffrey. In keeping with the festive season the velvet Keds are offered in both green and red as well as navy and black (too bad there’s not gold-gold velvet Keds would be amazing).

The velvet Keds will be available for purchase at Jeffrey in Atlanta and New York as well as Fred Segal Feet in LA starting December 15th. They retail for $90.
Trend Themes
1. Luxury Sneakers - Creating affordable luxury sneakers for the fashion-forward consumer
2. Fashion-brand Collaborations - Partnering with luxury fashion brands to produce new, stylish, and comfortable products
3. Seasonal Footwear - Designing seasonal footwear collections to cater to holiday and festive needs
Industry Implications
1. Footwear - Opportunities for footwear manufacturers to create trendy and unique products
2. Fashion Retail - Partnering with designer brands to offer stylish and high-end limited-edition collections
3. Online Retail - Leveraging e-commerce platforms to offer customized and trendy products to the fashion-conscious consumers
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