Instead of focusing on Santa and his trusty elves, the VEDA Holiday/Resort 2012 lookbook revolves around the idea of a spaceman and his (or in this case her) cosmic travels. Cool and crisp like a typical winter night, the images are appropriate for the season the collection belongs to. They also allude to an adventurous journey, which makes them doubly appropriate.
The VEDA Holiday/Resort 2012 lookbook was shot by photographer Olivia Malone with art direction by designer Lyndsey Butler. It stars model Zippora Seven. The New Zealand beauty is clad in the leather staples of the New York-based brand. The silver theme is complemented by metallic cosmetics and natural hair.
Dramatically lit with the occasional intergalactic backdrop, the VEDA Holiday/Resort 2012 lookbook is released in perfect timing to celebrate the landing of NASA’s Mars rover.
What Makes This Trend Stand Out
- Spaceman-inspired Fashion
- Disruptive innovation opportunity: Create a fashion line inspired by space exploration and incorporate futuristic elements.
- Cosmic Travel Imagery
- Disruptive innovation opportunity: Incorporate cosmic imagery and intergalactic backdrops into promotional materials and brand campaigns.
- Metallic Cosmetics and Natural Hair
- Disruptive innovation opportunity: Develop beauty products that combine metallic elements with natural ingredients for a unique and otherworldly aesthetic.
Sectors Adopting This
- Fashion
- Disruptive innovation opportunity: Design and manufacture fashion pieces using innovative materials and techniques.
- Photography
- Disruptive innovation opportunity: Experiment with dramatic lighting and unique backdrops to create visually striking images.
- Beauty
- Disruptive innovation opportunity: Introduce cosmetic products that combine metallic finishes with natural ingredients to cater to consumers seeking futuristic and eco-friendly beauty options.
