Vans and Haribo are collaborating on a series of footwear and apparel for the family. For this sweet collaboration, the well-known 'Sk8-Hi' sneaker debuts in a "Black/Sky Blue" colorway with Haribo's tagline, "Kids and grown-ups adore it so, the joyful world of Haribo," inscribed in ten different languages.
The Vans + Haribo 'Old Skool V' has a distinctive print of yellow gummy bears instead of the company's signature skater-inspired checkerboard design. The jelly candy is dispersed throughout a rainbow of colors in the Slip-On Multi, which offers a variety of traditional flavors. Kids' shoes come in a matching version of the Old Skool and a colorful 'Goldbear Red' Slip-On style.
The collection is finished with a set of co-branded hoodies in black and blue. The Vans x Haribo collection officially debuts on April 6.
Image Credit: Vans, <a rel='nofollow' href='https://hypebae.com/2023/2/vans-haribo-collaboration-collection-release-info-footwear-apparel-kids-where-to-buy'>hypebae</a>, <a rel='nofollow' href='https://www.vans.ca/en-ca'>vans</a>
Why This Trend Is Growing
- Candy-themed Fashion
- Collaborations between candy brands and fashion companies offer opportunities for unique and playful fashion designs.
- Branded Languages
- Incorporating brand taglines and slogans in multiple languages onto products presents opportunities to market to diverse global audiences.
- Iconic Print Remixes
- Replacing classic designs with playful and iconic images creates opportunities for fresh, eye-catching designs.
Industries Being Reshaped
- Fashion and Apparel
- Candy-inspired clothing and shoes provide a whimsical and fun addition to fashion and apparel collections.
- Candy and Confectionery
- Collaborating with fashion companies to create branded candy-themed products can expand brand recognition and increase sales.
- Marketing and Advertising
- Creating unique and playful collaborations between unrelated industries can create buzz and increase brand awareness through unconventional marketing strategies.
