Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Faceless Models

Valentino Spring/Summer 08 Ad

— January 12, 2008 — Fashion
In his newest advertising campaign, which also happens to be his very last, Valentino has left all his models completely faceless. The images from the ad keep the faces entirely hidden, by hair or strategically placed accessories and objects.

Recently, big fashion designers have, in addition to using super models, been using celebrities in their campaigns. The famous face was the selling feature. Is this Valentino's way of rebelling against the inclination to use media icons in their campaigns? The intention of models was originally to display clothing. The reason for their height and slender builds was to make clothing appear as though it were hanging on a coat rack as she sashed down the runway. Today, fashion has become all about the woman in the clothing. No wonder self-esteem issues have arisen.

No matter how many Balenciaga dresses or Pepe jeans woman slink themselves into, nothing will make their faces look like Jennifer Connellly or Sienna Miller.

Maybe Valentino is going back to the route of fashion. Perhaps he intended to use models to display the clothes anyone can wear, and not just apparel that makes stars shine.

"I think one of the key pieces that we were striving for with this campaign was to make the Valentino woman feel more grounded, still stylized but not totally untouchable," Raul Martinez, CEO and executive creative director at AR said. "You still feel the glamour that is the Valentino brand, but it's done in a more contemporary way."

On the other hand, he could have been trying to save a few grand on makeup artists... and airbrushing costs. He used former 1990s super models Amber Valletta and Shalom Harlow.

The campaign will appear in the February issue of Vanity Fair.

Images from Catwalk Queen.
4.5
Score
Popularity
Activity
Freshness