Construction-Inspired Streetwear

OBEY's 'Vacant' Collection is Full of Rugged Workwear Looks

Iconic streetwear label Obey has officially unveiled its 'Vacant' collection, a concise capsule consisting of a range of workwear-inspired looks.

Boasting a series of relaxed cuts and robust materials, the items included within the 'Vacant' collection look as if they could both be worn on a night out in the city or to a full-blown construction site. Pieces in the collection include a hooded jacket, vest, canvas slacks, and beanies. Everything aside from the beanies is delivered in two color schemes -- ginger or black -- and made from 100% cotton.

In addition, both the vest and jacket feature a multicolored plaid lining, while the canvas pants come with double knee padding. OBEY’s new 'Vacant' collection is currently available on the brand’s website.

Image Credit: Obey

Workwear-inspired Streetwear
Opportunity to create trendy workwear pieces that can be worn both on and off construction sites.
Multi-functional Clothing
Opportunity to capitalize on the demand for clothing that serves multiple purposes and can be worn in a variety of settings.
Rugged Materials
Opportunity to make use of tough materials like canvas and cotton in fashion design.

Who This Affects Most

Fashion Industry
Opportunity to create trendy clothing line by combining streetwear with workwear.
Construction Industry
Opportunity to develop clothing or merchandise for construction workers using trendy streetwear designs.
Retail Industry
Opportunity to market workwear-inspired streetwear collection to a wider audience beyond the construction industry.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 17%
Freshness 11%