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Chic Yeti Outerwear

The V Magazine Northern Exposure Editorial Exemplifies Dressing for Warmth

— September 4, 2012 — Pop Culture
The V Magazine Northern Exposure editorial features Nordic fashion that stands the test of the elements in a chic way.

The stunning Stef Van der Laan stars in this spread for the Fall 2012 issue. Her beauty look consists of a mane of platinum hair that frames her porcelain white skin and is contrasted by the bold carmine lipstick she sports. This ice queen look is the perfect complement to the striking outwear that appears in this fashion story as styled by Hannes Hetta.

Northern Exposure was lensed by photographer Magnus Unaar, who captures the snowy landscapes and show-stopping layered looks with dignified excellence. V Magazine has created a euphoric fashion story that tells the tale of northern escapism and avant-garde winter wear. The added emphasis on luxury outerwear makes the winter season seem a time of chic statements despite freezing weather conditions.
Trend Themes
1. Nordic Fashion - Opportunity for clothing brands to capitalize on the growing trend of chic winter wear inspired by Nordic fashion.
2. Luxury Outerwear - Disruptive innovation opportunity to create high-end, fashionable outerwear that combines style and warmth for the winter season.
3. Avant-garde Winter Wear - Potential for designers to push the boundaries of winter fashion with avant-garde and statement-making pieces.
Industry Implications
1. Clothing Brands - Clothing brands can tap into the Nordic fashion trend and offer stylish winter wear options to consumers.
2. Fashion Photography - Opportunity for photographers to capture the beauty and essence of winter fashion in unique and creative ways.
3. Luxury Fashion - Luxury fashion brands can explore the market for high-end outerwear that combines luxury materials with innovative designs.
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