In addition to his extensive swimsuit shoot, Mario Testino shows the wild side of fashion in the new Summer 2009 issue of V magazine in the editorial â€œCouture When It's Haute!â€
The (mostly) black & white â€œCouture When It's Haute!â€ features model Katrin Thormann striking fierce poses in demonic makeup and Haute couture dresses.
Thormann was styled by Beat Bolliger in pieces from the S/S 09 couture collections with dramatic makeup by Charlotte Tilbury.
Implications - One of the most effective ways to create immediately resonant marketing is to invest in overtly sexually charged advertising. The ads show the company is willing to eschew the conventions of traditional 'good taste' and skews for something more edgy. This distinguishes the brand as cutting-edge and brazen.