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Peculiar Brand Mash-Ups

Polo Ralph Lauren New Balance US Open Tennis Shoe is Crisp & Clean Cut

— July 31, 2011 — Fashion
The design collaboration between Polo Ralph Lauren and New Balance for the US Open Tennis Shoe, although definitely unusual and unexpected, has created a fine finished product. This US Open Tennis shoe, more formally known as the MC851, was created in celebration of the US Open, which begins in late August.

The US Open Tennis shoe features a blend of the two brands. Its white exterior is made with breathable mesh and leather and is accented with navy blue. The New Balance brand appears on the top of the shoe's tongue, while the iconic Polo Ralph Lauren logo is on the side of the shoe. With hints of neon on the outside and sole of the shoe, this US Open Tennis shoe is pleasantly surprising.

Implications - A simple and powerful way for businesses to appeal to a large audience of consumers is by teaming up with another popular company or organization within the industry. Consumers will be twice as likely to invest in a product that is the result of two popular businesses working together.
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