Ursula Hitz has come up with a wildly innovative concept that she used to create a series of maps of famous cities; the concept is that the neighborhoods within the cities are all spelled out and are constant with their boundaries.
Ursula Hitz has really created something quite unique. I think that this type of map might have larger practical implications for tourism: when I go to a city sometimes all I want to find is a general area. I would not be surprised to see this concept by Ursula Hitz get big some time soon.
Implications - Youth consumers are attracted to data and graphics that are represented in interesting and clever ways. The city maps by Ursula Hitz takes something as old as a map of a city and finds a brilliant new way to convey information. Companies should represent their marketing campaigns to this demographic with a clever spin that will attract their attention.