Seima Matsuzaka launched the streetwear label entitled 'urself' back in 2018 and it functions as a direct to consumer service. The designs boast minimal aesthetics and it recently unveiled its collection designed for the Spring/Summer 2019 season.
The label is based in Japan and the way that it functions is a relatively new concept for the culture, as it traditionally works closely with stockists. The seasonal capsule delivers a wide range of premium fashion designs -- all of which arrive in an effortless silhouette with understated details. Some of the pieces include baggy tops, cropped pants, caps, tees, and sweaters. The tops sport a boxy structure with dropped shoulders in order to give the overall shape a relaxed look. Some details include subtle graphic accents and chest pockets.