New York-based clothing designers SSUR has created a number of pieces that look to imitate and spoof high-end luxury brands.
The culture-bending brand has a number of designs and styles that are sure to please the fashion-forward who don't take things too seriously. SSUR spoofs brands like Chanel by changing the spelling to Channel, changing Hugo Boss to New York Boss and creating its own interpretation of the classic Burberry knight.
SSUR is renowned for its carefree approach to clothing and is often sported by the trendsetting as a way of moving against the grain of the fashion world. Music industry moguls of the underground rap scene among others are supporters of the brands edgy approach to casual fashion. SSUR is associated with other urban street brands including Caviar Cartel and Comme.
Why This Trend Is Growing
- Spoof Fashion
- Disruptive innovation opportunity: Creating humorous and ironic designs that imitate high-end luxury brands.
- Carefree Clothing
- Disruptive innovation opportunity: Developing more casual and laid-back fashion styles that defy traditional fashion norms.
- Urban Street Brands
- Disruptive innovation opportunity: Collaborating with other urban street brands to create unique and cutting-edge fashion collections.
Industries Being Reshaped
- Fashion Design
- Disruptive innovation opportunity: Incorporating satire and parody into high-end fashion designs.
- Streetwear
- Disruptive innovation opportunity: Experimenting with unconventional materials and styles in urban fashion.
- Music Industry
- Disruptive innovation opportunity: Partnering with influential figures in the underground rap scene to create fashion-forward looks for the music industry.
