Powerhouse company Urban Outfitters has joined forces with Sportswear company Champion in the 'Urban Outfitters x Champion 2012' collection.
Using a throwback to vintage sports apparel, this men's collection is sure to catch on again with the help of hipster retailers Urban Outfitters -- a good choice of partner on Champion's part. The new collection includes t-shirts, hoodies, crew-neck sweatshirts, sweaters, letterman jackets and jerseys. Each article of clothing truly sticks to Champion's American sports culture.
The simplistic design of this collection and the manner in which this photo shoot was done hearkens back to what was popular in years past. Evidently, finding new ways to make things "cool" again is truly a smart way to get customers wearing your designs. For that, I salute the new Urban Outfitters x Champion 2012 collection.