Models Ondria Hardin and Hanna Sorheim embrace an easy and effortless existence in the Urban Outfitters Late Summer 2013 lookbook. It helps that they are enjoying a sunny and breezy day in the English countryside. The fresh air and blue skies would make anyone feel relaxed instantly. The laid-back looks also help to perpetuate this feeling.
The Urban Outfitters Late Summer 2013 lookbook was shot by photographer Angelo Pennetta. Joined by a few very cute puppies, they showcase some of the season's must-have pieces from the likes of Silence & Noise, Kimchi Blue, Family Affairs, Somedays Lovin and BDG. Surrounded by nature, the designs look as much as home there as they would in an urban setting.
What Makes This Trend Stand Out
- Effortless Fashion
- Opportunity for disruptive innovation in creating easy and comfortable clothing for a relaxed and laid-back lifestyle.
- Outdoor Photography
- Opportunity for disruptive innovation in capturing fashion in natural settings, creating a fresh and appealing aesthetic.
- Seasonal Lookbooks
- Opportunity for disruptive innovation in creating visually appealing catalogs that showcase seasonal fashion trends.
Sectors Adopting This
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating new ways to design and market relaxed and effortless clothing.
- Photography
- Opportunity for disruptive innovation in the photography industry by exploring new techniques and styles for capturing fashion in outdoor environments.
- Retail
- Opportunity for disruptive innovation in the retail industry by incorporating seasonal lookbooks as a means of promoting and selling fashion merchandise.
