The Next Fall/Winter 2015 lookbook features top model Sean O'Pry who poses in a wardrobe of urban gentleman apparel. The styling for this catalog is elegant and classic, featuring a mix of structured wool suits and more relaxed staples like cotton tees and shirts along with light-weight and comfortable knits.
The Next Fall/Winter 2015 lookbook embodies an effortlessly cool air and features urban gentleman apparel that fits perfectly into its metropolitan backdrop. The catalog is lensed on the street and captures urban imagery of bricked buildings and scenic backdrops of bridges and other industrial structures.
Overall, this menswear range presents Next's fans with modernized versions of vintage fashions that are making a triumphant return into the style spotlight. The label's staples are not only elegant but are also affordable to boot.
Why This Trend Is Growing
- Urban Gentleman Apparel
- Disruptive Innovation Opportunity: Develop sustainable and eco-friendly materials to create urban gentleman apparel that combines timeless style with a focus on environmental consciousness.
- Vintage Fashion Resurgence
- Disruptive Innovation Opportunity: Create a platform that connects vintage fashion enthusiasts with sellers, allowing for easier access to unique and authentic vintage pieces.
- Affordable Luxury
- Disruptive Innovation Opportunity: Develop a subscription-based service that offers monthly curated boxes of affordable luxury items, giving consumers the opportunity to experience high-end fashion without the high price tag.
Industries Being Reshaped
- Fashion
- Disruptive Innovation Opportunity: Use 3D printing technology to revolutionize the fashion industry by allowing for customizable and sustainable clothing production.
- E-commerce
- Disruptive Innovation Opportunity: Develop a virtual try-on platform that uses augmented reality to allow customers to digitally try on clothing before making a purchase, improving the overall online shopping experience.
- Sustainable Fashion
- Disruptive Innovation Opportunity: Create a marketplace for sustainable fashion brands, connecting them with conscious consumers and promoting eco-friendly practices within the industry.
