Global sportswear brand PUMA enters a collaboration with “street culture vet and creative” Upscale Vandal. The campaign is rich in cultural nods as the editorial was shot in Puerto Rico and it employed Latino and Latina models. In particular, the partnership also embraces the opulence of youth in its lookbook.
Aside from Latino street culture, PUMA and Upscale Vandal draw inspiration from auto sports, with many garments boldly nodding to famous, up-scale car brands like BMW and Ferrari.
The editorial is also complemented by a short film, shot in La Marqueta, Condado. Titled ‘Global Speeders: La Cultura,’ the PUMA x Upscale Vandal campaign stands out with its endlessly interesting culture connotations of youth and street culture in Latin America.
Image Credit: Michel Bryan, PUMA