In an effort to reignite consumer excitement over one of its former models, Nike released a freshly updated Air Max 90.
Colored a deep teal, the sneakers stay true to the retro aesthetic the original silhouette offers. Although the majority is marked by the subtle tone of green-blue, Nike's branding is shown in charcoal. This hue marks the Swoosh logo on the sides of the sneakers, as well as parts of the sole and the lining.
As for the rest, the deep teal takes over -- carrying from the tongue and laces down throughout the uppers and the majority of the sole. With this, the updated Air Max 90s are great for consumers looking to celebrate a retro model with a diverse variation.
What Makes This Trend Stand Out
- Retro Sneaker Revamp
- Companies can consider updating and revitalizing former sneaker models by featuring refreshed colorways to entice consumer excitement.
- Cool-toned Colorways
- Brands can explore creating refreshing variations of their products by releasing new colorways that deviate away from typical designs.
- Subtle Branding
- Companies can take a minimalist approach to branding by showcasing subtle logos and branding elements to offer a sleek design to consumers.
Sectors Adopting This
- Fashion
- Fashion companies can explore creating and releasing retro-inspired sneaker designs to appeal to nostalgic consumers and entice new buyers.
- Sportswear
- Sportswear companies can consider releasing updated versions of former athlete-endorsed footwear to tap into both athlete and fashion market segments.
- Design
- Designers can explore the use of specific colorways, branding, and overall design elements in creating unique and refreshed silhouette designs for various products.
