The new UNUSED Fall/Winter 2019 collection is comprised of a wide range of layering fashion designs that prepare for season transitions, especially for when the weather begins to get colder later this year. The Japanese fashion label explores casual styles that are elevated by a vibrant color palette of rich purples, bright blues, orange, and more.
There are also some muted hues including earthy brown, tan, and monochromatic gray, white, and black as well. The seasonal collection features unisex designs that broaden out to cover casual apparel, formal apparel, Americana sportswear, militaristic apparel, and more. In addition to the eclectic clothing options, the new UNUSED FW19 capsule also delivers some accessory options including hats, scarves, and bags.
Why This Trend Is Growing
- Season-transitioning Fashion
- Opportunity for fashion brands to focus on layering designs that prepare for transition between seasons.
- Vibrant Color Palette
- Opportunity for brands to explore the use of bright colors in their seasonal collections.
- Unisex Designs
- Opportunity for brands to broaden their customer base with unisex designs that cover a range of styles.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of the trend towards season-transitioning clothing that emphasizes layering.
- Apparel Manufacturing
- The apparel manufacturing industry can benefit from expanding their product lines to feature a wider range of unisex designs.
- Accessories
- The accessories industry can capitalize on the trend by offering complementary hats, scarfs, and bags to complete a customer's seasonal wardrobe.
