The Unrivaled bandana cushions are a brilliant juxtaposition of gang attire and coziness. The pillows, which are fashioned to look like bandanas, come in both red and blue -- depending on whether you identify with the Crips or Bloods.
The Unrivaled bandana cushions would be a quirky gift for just about anyone moving into a new place and looking to add a punch of style. They are certainly evidence of some clever design.
Implications - Youth consumers are attracted to ironic forms of humor. By taking bandanas and turning them into pillow cushions, Unrivaled is juxtaposing the toughness of gang culture with the comfort of domesticated living. Companies should take this penchant for irony into consideration when creating ad campaigns geared towards this demographic.