The Unrivaled bandana cushions are a brilliant juxtaposition of gang attire and coziness. The pillows, which are fashioned to look like bandanas, come in both red and blue -- depending on whether you identify with the Crips or Bloods.
The Unrivaled bandana cushions would be a quirky gift for just about anyone moving into a new place and looking to add a punch of style. They are certainly evidence of some clever design.
Implications - Youth consumers are attracted to ironic forms of humor. By taking bandanas and turning them into pillow cushions, Unrivaled is juxtaposing the toughness of gang culture with the comfort of domesticated living. Companies should take this penchant for irony into consideration when creating ad campaigns geared towards this demographic.
More Stats +/-
32 Wacky Harry Potter Products
Textbook Biology Bedding
Scribbled Seat Cushions
Personalized Face Cushions
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.