The Air Jordan 9 University Blue is an iconic colorway for the Nike brand that was originally released in 1994.
In order to honor the retro style, the company is re-releasing the sneakers in an updated form, incorporating the same University Blue color that makes it so recognizable. The shoes are sleek with a bright upper that travels through the tongue and laces. This is complemented by a white sole that features a light blue Jumpman logo and a black lining that peaks over the top of the shoe.
The insole contrasts the rest of the colorway with a vibrant red. On the heels of the University Blue sneakers is the Jumpman logo within a globe -- working to symbolize the brand's worldwide celebration. The number 23 appears in white on the same area to honor the basketball legend.
What's Driving This Trend
- Retro Sneaker Reboots
- Opportunity for footwear brands to revive and modernize iconic sneaker designs from the past.
- Iconic Colorway Remakes
- Potential for brands to bring back and update popular color combinations for nostalgic consumers.
- Branding Through Heritage
- Opportunity for companies to leverage their historical designs and logos to create a sense of authenticity and heritage.
Who This Affects Most
- Footwear
- Sneaker companies can capitalize on the demand for retro sneakers by re-releasing classic designs or incorporating nostalgic elements into new products.
- Fashion
- Fashion brands can tap into the trend of retro sneaker reboots by partnering with footwear companies or incorporating iconic sneaker designs into their collections.
- Sports and Athletics
- Sports apparel brands have the opportunity to collaborate with sneaker companies to create limited edition retro sneakers that appeal to sports enthusiasts and collectors.
