Unimatic is launching a new gradient-dialed field watch in honor of the 25th anniversary of the L’Eroica vintage cycling tournament held in Chianti, Italy. Unimatic for L’Erioca brings the ‘Modello Uno Ref. U1-ER’ anniversary watch, a limited edition timepiece that is encased in a stain-brushed stainless steel case with a gradient red and black L’Eroica dial. A 41-hour power reserve 3Hz Seiko NH35A calibre automatic movement is housed within, and the caseback is inscribed with the L'Eroica 25th Anniversary emblem.
The watch also boasts luminescent indices in Super-LumiNova C1, as well as “phantom ladder” hour and minute hands. The watch comes with a sand-colored fabric band in addition to a perforated black leather "racing" strap.
The L’Eroica x Unimatic ‘Modello Uno Ref. U1-ER’ is available now via Time Unique.
Image Credit: Unimatic
Why This Trend Is Growing
- Gradient-dialed Watches
- Opportunity for watchmakers to incorporate gradient colorways in their timepieces.
- Luminescent Indices and Hands
- Innovative use of Super-LumiNova C1 for better visibility in low-light conditions.
- Celebrating Sporting Events with Limited Edition Timepieces
- Unique opportunity for brands to create commemorative watches for milestone events.
Industries Being Reshaped
- Watchmaking
- The watchmaking industry can leverage gradient dials and luminescent hands and indices to produce innovative timepieces.
- Sports Events/marketing
- Brands can celebrate sporting events by creating exclusive products like limited edition timepieces.
- Retail/e-commerce
- Retailers can offer limited edition products like the L'Eroica x Unimatic ‘Modello Uno Ref. U1-ER’ via online platforms.
