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Sniffing Undies For Dorian's Department Store Campaign

Wait a second. Why are the guys in these ads for Dorian’s Department Store sniffing their underwear and jeans? Are they targeting the kinky audience?

Not really. This is what advertising agency Apex BBDO El Salvador has come up with to promote a special sale of towels at the store.

The idea? Rather than running out of towels and having to use your underwear or jeans to dry your face, take advantage of the two for the price of one sale and stack up on the towels.

The ads were photographed by Adriana Martinez with creative direction by Orlando Alvarez, art direction by Rafael Martinez, and copy by Emerson Huezo.