'Underthewar' by James Orloque is a beautiful array of images that feature war-like scenarios, but underwater. The beautiful imagery showcases submerged women, wearing army helmets, who look like they're dead. Red and purple ribbons flowing from them seem to mimic the flow of blood.
With beautiful colors and an image clarity that makes it seem as if the subjects are above ground, 'Underthewar' by James Orloque is quite a beautiful photo series.
Implications - Many companies and businesses struggle with creating products and displays that appear memorable. Through the use of underwater photography coupled with the emotional-envoking subject such as war, designs such as this one convey a sense of visual authenticity. Businesses should consider focusing more on emotions and thought-provoking products and advertisements to reach the very human consumers they are trying to target.
What Makes This Trend Stand Out
- Underwater Photography
- Opportunity for businesses to explore the use of underwater photography to create visually authentic and emotionally engaging products and displays.
- War-themed Imagery
- Businesses can leverage war-themed imagery to evoke emotions and create thought-provoking products and advertisements.
- Emotional Marketing
- The trend towards emotional marketing provides an opportunity for businesses to connect with consumers on a deeper level through authentic and captivating visuals.
Sectors Adopting This
- Photography
- Photography industry can capitalize on the trend of underwater photography by offering specialized services and equipment.
- Advertising
- Advertising industry can utilize war-themed imagery and emotional marketing tactics to create impactful campaigns.
- Fashion
- Fashion industry can incorporate the aesthetic of underwater war photography into clothing designs and fashion shows to create captivating visual experiences.
