'Underthewar' by James Orloque is a beautiful array of images that feature war-like scenarios, but underwater. The beautiful imagery showcases submerged women, wearing army helmets, who look like they're dead. Red and purple ribbons flowing from them seem to mimic the flow of blood.
With beautiful colors and an image clarity that makes it seem as if the subjects are above ground, 'Underthewar' by James Orloque is quite a beautiful photo series.
Implications - Many companies and businesses struggle with creating products and displays that appear memorable. Through the use of underwater photography coupled with the emotional-envoking subject such as war, designs such as this one convey a sense of visual authenticity. Businesses should consider focusing more on emotions and thought-provoking products and advertisements to reach the very human consumers they are trying to target.