The Under Rain Fashion Story Highlights Hipster Approved Streetwear
Jana Pijak — April 25, 2013 — Fashion
References: fuckingyoung.es & fuckingyoung.es
Major Model Management Paris face Justin Sterling stars in the 'Under Rain' editorial exclusive for F***** Young! Online. The model is captured by photographer Jiès Cléodore's lens as he walks gritty urban streets and poses alongside a canine costar.
The model is dressed in a wardrobe of hipster approved staples curated by a styling team made up of Natalia Sultanova and Jonathan Bauer-Hayden. From peach-hued varsity jackets to impeccably tailored coat pieces, this bold collection of streetwear includes pieces from Damir Doma, American Apparel, and Ralph Lauren to name a few.
Offering up a refined definition of a classic street ruffian, the 'Under Rain' editorial for F***** Young! Online embodies a bad boy flair while embracing model Justin Sterling's understated cool factor.
The model is dressed in a wardrobe of hipster approved staples curated by a styling team made up of Natalia Sultanova and Jonathan Bauer-Hayden. From peach-hued varsity jackets to impeccably tailored coat pieces, this bold collection of streetwear includes pieces from Damir Doma, American Apparel, and Ralph Lauren to name a few.
Offering up a refined definition of a classic street ruffian, the 'Under Rain' editorial for F***** Young! Online embodies a bad boy flair while embracing model Justin Sterling's understated cool factor.
Trend Themes
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Streetwear Staples — The trend of hipster approved streetwear offers an opportunity to disrupt traditional menswear.
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Understated Cool Factor — The trend of understated cool factor in men's fashion offers an opportunity to disrupt traditional flashy fashion.
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Canine Costars — The trend of incorporating pets in fashion editorials offers an opportunity to disrupt the traditional model-only approach.
Industry Implications
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Fashion — The fashion industry can offer more options and styles of streetwear pieces.
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Menswear — The menswear industry can disrupt traditional flashy fashion and offer more understated options for consumers.
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Pet Industry — The pet industry can disrupt the traditional model-only approach and offer more opportunities for pets to be used in fashion editorials.
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