Major Model Management Paris face Justin Sterling stars in the 'Under Rain' editorial exclusive for F***** Young! Online. The model is captured by photographer Jiès Cléodore's lens as he walks gritty urban streets and poses alongside a canine costar.
The model is dressed in a wardrobe of hipster approved staples curated by a styling team made up of Natalia Sultanova and Jonathan Bauer-Hayden. From peach-hued varsity jackets to impeccably tailored coat pieces, this bold collection of streetwear includes pieces from Damir Doma, American Apparel, and Ralph Lauren to name a few.
Offering up a refined definition of a classic street ruffian, the 'Under Rain' editorial for F***** Young! Online embodies a bad boy flair while embracing model Justin Sterling's understated cool factor.
What's Driving This Trend
- Streetwear Staples
- The trend of hipster approved streetwear offers an opportunity to disrupt traditional menswear.
- Understated Cool Factor
- The trend of understated cool factor in men's fashion offers an opportunity to disrupt traditional flashy fashion.
- Canine Costars
- The trend of incorporating pets in fashion editorials offers an opportunity to disrupt the traditional model-only approach.
Who This Affects Most
- Fashion
- The fashion industry can offer more options and styles of streetwear pieces.
- Menswear
- The menswear industry can disrupt traditional flashy fashion and offer more understated options for consumers.
- Pet Industry
- The pet industry can disrupt the traditional model-only approach and offer more opportunities for pets to be used in fashion editorials.
