The Umbro World Champions Collection works in the magic of sevens. The line features the work of seven passionate artists and fans from seven past World Champion counties, and it’s modeled by seven smoking-hot girlfriends and wives of famous soccer players.
The Umbro World Champions Collection is about more than just the love of soccer, though—it is about fanaticism at its finest, and about the glory of hot ladies, a hot sport, and a fresh new look. What do you think of the emblems and crests?
Why This Trend Is Growing
- Regional Soccer Fashion
- The fusion of soccer and fashion presents an opportunity for creative collaborations and unique product design.
- Celebrity Fashion Collections
- Collaborating with famous soccer players and their partners for fashion collections presents a marketing opportunity to engage with fans.
- Fanaticism Marketing
- Opportunities exist for brands to tap into the passion and fanaticism of sports fans to create unique and memorable marketing campaigns.
Industries Being Reshaped
- Fashion
- The fashion industry has an opportunity to collaborate with sports teams and players for unique collections and merchandise.
- Sports
- The sports industry can leverage the passion and loyalty of fans to create engaging and memorable marketing campaigns.
- Marketing
- Marketing agencies can develop creative campaigns that tap into the fanaticism and emotional connection that fans have with sports and their teams.
