The UGG Australia Chrissy Teigen campaign is set in Iceland. Given the warmth of the favored boot, it follows that the brand opted to place Teigen in front of large snow-capped mountains and chipped ice, driving home the conviction shared by many that the footwear line is best-suited to cold temperatures.
This chilly production is a part of the label's Winter 2014 campaign. Although the brand is based in Australia, it has nonetheless delivered on cozy wear, seen in boots featuring waterproof leather, thick interior liners and nylon laces.
Teigen infused these images with a playful attitude as she jumped around in white leggings and a cream knit blanket. The advertisements will continue to be released in the new year.
Key Themes Behind This Trend
- Winter Fashion Campaigns
- Opportunity for brands to promote their winter collections in unique and captivating ways.
- Location-driven Advertising
- Using specific geographic locations to enhance the storytelling and appeal of a product.
- Weather-responsive Fashion
- Designing and marketing clothes and accessories that are tailored to specific weather conditions.
Where This Applies
- Fashion
- Fashion brands can leverage innovative campaigns to showcase their winter collections effectively and attract customers.
- Advertising
- Opportunity for advertising agencies and brands to create impactful campaigns with location-driven concepts.
- Outdoor Gear
- Market for weather-responsive fashion can be tapped by outdoor gear companies to develop functional and stylish products.
