Walmart has launched a joint membership for customers who shop at both Walmart and Sam’s Club, combining Walmart+ and Sam’s Club Plus under one annual plan. At $120 a year, the bundle saves members $100 compared with buying the two memberships separately.
The plan includes free delivery on orders of at least $35 from Walmart and $50 from Sam’s Club, plus fuel discounts and a choice of Peacock or Paramount+ streaming. Employees of both companies can also access the combined membership as a workplace benefit.
By bringing both memberships together, Walmart is targeting shoppers who already split their spending between the two retailers. The bundle combines delivery, fuel savings and streaming in one subscription, giving customers a single annual fee for benefits across both chains.
Image Credit: Walmart
What's Driving This Trend
- Bundled Retail Memberships
- Combining benefits across multiple store formats creates room for subscription models that consolidate household spending into one higher-value annual plan.
- Cross-chain Loyalty Ecosystems
- Retailers with connected banners can use shared perks, delivery access and entertainment add-ons to strengthen customer retention across broader shopping journeys.
- Workplace Subscription Benefits
- Employee access to premium retail memberships reflects a growing opportunity for consumer brands to position everyday savings as part of compensation packages.
Who This Affects Most
- Retail
- Mass merchants and warehouse clubs are positioned to reshape loyalty programs by merging separate memberships into unified value platforms.
- Grocery Delivery
- Expanded free delivery thresholds across retailers highlight potential for more integrated fulfillment services tied to paid memberships.
- Streaming Media
- Entertainment platforms can gain subscribers through retail bundles that make digital content a lifestyle perk within shopping subscriptions.
