What is the trend of whimsical wine bottles?

Designing wine bottles with playful and endearing characters is a trend that is gaining popularity amongst the younger audience.

What is the trend of emotive packaging?

Integrating packaging with emotive designs, that match the product's character and taste, is a trend that is set to revolutionize the way companies market their products.

What is the trend of targeting younger audience?

Developing products, such as wine, that cater to younger audiences with creative and playful designs can potentially open up new markets for companies.

What are the implications for the wine industry industry?

Wineries are in a unique position to incorporate creative designs for their labels and packaging to attract younger consumers and increase sales.

What are the implications for the marketing industry industry?

Marketing agencies should leverage emotive packaging designs to help their clients stand out in crowded markets and appeal to younger audiences.

What are the implications for the retail industry industry?

Retailers, especially those that sell wine, should explore playful and creative packaging designs to attract a younger demographic and increase sales.

Emotive Owl Wine Bottles : Two Hoots

The Whimsical Designs of Two Hoots Offers a Carefree Drinking Experience

Leslie Chen — November 12, 2011 — Lifestyle

References: wineaccess & thedieline

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Wine bottle designs can often be less than endearing, but the Two Hoots wine takes a completely different route by offering whimsical illustrations of adorable owls.

The new designs for Two Hoots are targeted towards a younger audience and it seems like the carefree look definitely achieves this perfectly. Not only are the designs of these wine bottles completely eye-catching, but each of the owl's facial expressions appear accordingly to the taste of each wine as well. If one of the wines is described as having a flirty taste, the owl will similarly evoke the same attitude.

Make choosing a wine easier with the ingeniously emotive Two Hoots bottle designs.

Implications - Designs featuring a whimsical design attract more shoppers than those focused on practicality. Companies could integrate their most popular items with a carefree design in order to increase their sales.

Trend Themes

Whimsical Wine Bottles — Designing wine bottles with playful and endearing characters is a trend that is gaining popularity amongst the younger audience.
Emotive Packaging — Integrating packaging with emotive designs, that match the product's character and taste, is a trend that is set to revolutionize the way companies market their products.
Targeting Younger Audience — Developing products, such as wine, that cater to younger audiences with creative and playful designs can potentially open up new markets for companies.

Industry Implications

Wine Industry — Wineries are in a unique position to incorporate creative designs for their labels and packaging to attract younger consumers and increase sales.
Marketing Industry — Marketing agencies should leverage emotive packaging designs to help their clients stand out in crowded markets and appeal to younger audiences.
Retail Industry — Retailers, especially those that sell wine, should explore playful and creative packaging designs to attract a younger demographic and increase sales.

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