Digital Static-Graphic Sneakers

Nike SB's Dunk High Gets a Special TV Signal Colorway Update

Nike unveils an exclusive design of the SB Dunk High sneaker model named 'TV Signal.' As the name of the shoe suggests, it boasts retro visuals of the display seen when a television is not working. The colorful screen brings nostalgic elements from older televisions.

In terms of the design, the base foundation features a white leather material for a muted canvas. It is then layered with paneling details of the print. This features vibrant hues of red, purple, yellow, blue, and green, joining to create a static pattern. For more structure, the shoe is met with black suede materials overlaying on top and at the laces, the insole unit, tongue tags, and the Swoosh detail at the midfoot.

Image Credit: Nike

Retro-inspired Sneakers
Opportunity for shoe companies to create unique designs inspired by nostalgic visuals and patterns.
Static Graphic Prints
Potential for graphic designers to experiment with static-like patterns and apply them on various products.
Muted Base Colors with Vibrant Accents
Fashion designers can explore combinations of neutral and bold colors to create eye-catching designs.

Who This Affects Most

Footwear
Opportunity for shoe companies to differentiate their products by incorporating unique patterns and colorways.
Graphic Design
Potential for graphic designers to apply static-like patterns on various products such as clothing, accessories, and home decor.
Fashion
Designers can use the trend of retro visuals and bold color combinations to create innovative designs that resonate with consumers.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 21%
Freshness 10%

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