Nike joined forces with footwear retailer Foot Locker in unveiling two brand new takes on the Tuned Air silhouette, which is a reconstructed edition of the Air Max Plus shoe. The Tuned Air pack delivers two colorways -- 'Before the Bite' and 'After the Bite,' which takes a creative approach to a traumatic incident.
The Before the Bite colorway is a merge of white, "Speed Red" and dark gray, whereas the 'After the Bite' colorway takes on a white, "Team Red" and "Speed Red" palette. The two sneakers will be exclusively available at the Foot Locker family of brands, including Foot Locker, Footaction, Champs, Eastbay and more.
Key Themes Behind This Trend
- Shark-inspired Sneakers
- The integration of animal-inspired designs creates new ways for companies to set themselves apart and appeal to younger demographics.
- Trauma-inspired Colorways
- Using traumatic events as inspiration for product design can create strong emotions and generate buzz and discussion around a brand.
- Footwear Retailer Collaborations
- Partnering with footwear retailers allows companies to expand their reach and offer exclusive products to a variety of different customer bases.
Where This Applies
- Footwear Industry
- This trend offers potential for disruption in the design and marketing strategies of footwear companies to attract customers with unique and creative product offerings.
- Sportswear Industry
- Sports brands can tap into this trend by creating designs inspired by other animals or natural phenomena to appeal to their target audiences.
- Retail Industry
- Collaborations between retailers and brands offer both parties the opportunity to expand their customer base and reach new audiences.
