Taking on a preppy, botanical vibe this season, the Tucker Resort 2013 collection is bursting with youthful ensembles. Designer Gaby Basora has been able to gauge her market and their wants through sales at her recently opened SoHo store in New York.
While her customers still adore her patterned blouses and dresses, they also crave effortless jumpsuits and leggy floral pants. Everything from breezy bell bottoms to slinky cigarette pants have been decked out in garden-clad motifs. Bold botanicals and chic florals continue to flourish on the runways and retail stores alike. The statement setting ensembles have been paired with bold headband turbans, strappy printed sandals and punchy red lips.
Photographed against picturesque skies and retro astro-turf, the Tucker Resort 2013 collection exudes an effortless picnic prepster ambiance.
Why This Trend Is Growing
- Youthful Ensembles
- Opportunity for retailers to cater to the younger demographic with preppy and botanical-inspired clothing.
- Effortless Jumpsuits
- Potential for designers to create easy-to-wear jumpsuits with garden-clad motifs for a trendy and comfortable fashion statement.
- Bold Botanicals
- Chance for retailers to capitalize on the popularity of bold botanical prints and offer a variety of clothing options to consumers.
Industries Being Reshaped
- Fashion Retail
- Potential for fashion retailers to tap into the demand for youthful ensembles and offer a wide range of preppy and botanical-inspired clothing.
- Designer Fashion
- Opportunity for designers to create innovative and stylish jumpsuits with garden-clad motifs to cater to the growing market.
- Printed Apparel
- Potential for companies in the printed apparel industry to produce and distribute clothing featuring bold botanical prints, meeting the current demand.
