While a waterproof business suit may seem like a stretch for most working a 9 to 5 job, True Wetsuits make this dream a reality for those with an appreciation for surfing. Designed using a waterproof scuba material, this structured wetsuit lets urban professionals hang ten during their lunch break.
Described as garments that can be worn "from home, to the beach and from the beach to the office", True Wetsuits' garments will appeal to athletic professionals who live in warm climates. For those questioning the comfort of this concept, fret not because these suits are both practical and elegantly crafted.
In addition to pant and jacket combos, True Wetsuits offers waterproof shirts and ties that ensure office workers are well put together and ready to hit the waves.
Key Themes Behind This Trend
- Waterproof Businesswear
- Disruptive innovation opportunity: Create functional and fashionable office attire that is waterproof, appealing to professionals with outdoor lifestyles.
- Surfer-inspired Clothing
- Disruptive innovation opportunity: Design clothing that combines athletic functionality with professional style, catering to individuals who enjoy outdoor activities.
- Hybrid Work-lifestyle Apparel
- Disruptive innovation opportunity: Develop versatile clothing that seamlessly transitions between work and recreational activities, meeting the needs of active professionals.
Where This Applies
- Fashion and Apparel
- Disruptive innovation opportunity: Introduce waterproof and sport-inspired garments that cater to professionals seeking functional workwear.
- Outdoor Sports and Recreation
- Disruptive innovation opportunity: Create performance clothing that combines style and versatility for individuals who lead active lifestyles.
- Lifestyle and Athleisure
- Disruptive innovation opportunity: Develop hybrid apparel that blurs the line between work and leisure, offering functional and fashionable options for modern professionals.
