Jordan Brand introduces a new True Blue colorway palette to join its roster of the signature Air Jordan 1 Mid sneaker model this season. The classic mid-cut silhouette has a white leather material creating the base foundation of the upper before it is overlaid with touches of grey on top to add tonal contrast.
It is also highlighted by the true blue color that can be seen making up the Swoosh, the tongue labels, the interior lining of the shoe, and the laces over the forefoot. To round out the overall look, the sneaker sits on top of a crisp white midsole base and blue outsole foundation -- it is now available to shop online and at select retailers.
Image Credit: Nike
What Makes This Trend Stand Out
- True-blue Colorway Sneakers
- Opportunity for sneaker brands to create pops of color that accentuate classic silhouettes.
- Tonal Contrast Sneakers
- Opportunity for sneaker brands to experiment with subtle variations of color that add depth to sneaker designs.
- Mid-cut Sneakers
- Opportunity for sneaker brands to create versatile, year-round footwear options that bridge the gap between high-top and low-top silhouettes.
Sectors Adopting This
- Fashion
- Fashion brands could use colorways and tonal contrast to create classic sneaker designs that stand out.
- Retail
- Retailers could offer sneaker customization services that allow customers to personalize colors and materials.
- Athletic Footwear
- Athletic footwear brands could explore mid-cut silhouettes for sports-specific shoes that provide added ankle support without sacrificing mobility.
