The True Blood campaign is exactly what would be expected for such a provocative show. It revolves around a tweaked blow up doll. In addition to the typical orifices found on these sex toys, this particular one sports two others. These two are a clever play on the iconic vampire bites often left on people's necks. With the tag line, "Vampires for grown ups," the ad campaign is clearly marking its demographic boundaries in a creatively titillating way.
Conceived and executed by DraftFCB, Auckland, New Zealand, the True Blood campaign was creative directed by Regan Grafton with photography by Nick Smith and post-production by Helen North. Although it can be considered one of the more daring print ads for the hit HBO show, it is in line with its audience.
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