Malmö-based retailer Très Bien unveils its complete Spring/Summer 2018 collection comprised of a wide range of staple pieces. The new capsule puts a twist on classic silhouettes and essential pieces in transition into the warmer weather. There is a variety in influences throughout the collection, ranging from athletic looks, to workwear appropriate suit silhouettes.
Some of the notable items from the Très Bien Spring/Summer 2018 collection consists of tailored pieces such as the wool suit with double breasted details in a military green color and the box jacket in 'Dark Navy.' The eclectic selection also taps into sportswear pieces such as graphic shirts, and a bright yellow sweater vest that is accented with leopard print designs. The entire collection is available on the Très Bien website.
Image Credit: Très Bien
Why This Trend Is Growing
- Twist on Classic Silhouettes
- Disruptive innovation opportunity: Create new designs that put a unique twist on traditional clothing shapes, offering customers a fresh take on familiar styles.
- Mixing Influences
- Disruptive innovation opportunity: Combine diverse cultural and aesthetic influences to create eclectic fashion collections that appeal to a wider consumer base.
- Athleisure Integration
- Disruptive innovation opportunity: Blend elements of athletic apparel with everyday fashion, catering to consumers seeking both style and functionality in their clothing choices.
Industries Being Reshaped
- Fashion Retail
- Disruptive innovation opportunity: Explore new online and offline retail models to enhance the customer shopping experience and drive sales in the ever-evolving fashion industry.
- Textile Manufacturing
- Disruptive innovation opportunity: Develop advanced fabric technologies that combine comfort, durability, and style, revolutionizing the textile manufacturing industry.
- Graphic Design
- Disruptive innovation opportunity: Collaborate with fashion brands to create visually striking graphic designs that bring fresh, eye-catching appeal to apparel and accessories.
