Poised Lingerie Lookbooks

The Triumph AW11 Campaign Celebrates a Century of Style

When it comes to underwear, there are a number of timeless intimate sets that are as much in fashion as they were when grandma was wearing them. Celebrating the 125 Years Vintage Collection, the Triumph AW11 campaign was put forth as three exquisite pictures.

A bodacious brunette with soft classic wavy locks flaunts a selection of irresistible looks in what appears to be an old warehouse studio, not unlike the birthplace of many early 20th century garments. Mannequins, bolts of rolled fabric and full-length mirrors surround the winsome woman who wears such sophisticated ensembles with a classic confidence.

Meticulously sewn panties and brassieres of soft satin and elegant lace are structured beautifully with boning. When contemplating the Triumph AW11 campaign, it might make you wonder what lingerie looks will be in fashion one hundred years from now.

Classic Lingerie
Consumers are seeking timeless intimate sets that pay homage to vintage styles.
Sophisticated Ensembles
Lingerie brands are creating innovative pieces that can be worn as outerwear.
Sustainable Lingerie
There is a growing demand for eco-friendly lingerie made from sustainable materials.

Who This Affects Most

Fashion Industry
Fashion designers can tap into nostalgic styles and create classic lingerie collections that stand the test of time.
Tech Industry
With the rise of smart fabrics, innovative lingerie that integrates wearable technology presents a disruptive opportunity for the tech industry.
Sustainability Industry
Lingerie manufacturers can leverage environmentally-friendly materials and production practices to create sustainable lingerie lines for conscious consumers.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 62%
Freshness 8%