The Triton Spring/Summer 2013/2014 Campaign is Boldly Bohemian
Jana Pijak — August 31, 2013 — Pop Culture
References: triton.br & designscene.net
Alice Dellal and supermodel Garrett Neff star in the color-infused Triton Spring/Summer 2013/2014 ad campaign. The model duo poses outdoors amidst a rocky hiking trail while wearing the streetwear label's vivid and expressive designs.
Pattern-clashing pairings, tie-dyed textiles and photo-printed tees are just some of the bold looks from the edgy collection. Merging a sporty sense of comfort with a hippie inspired aesthetic, the Triton Spring/Summer 2013/2014 ad campaign is a contemporary take on retro design fads that are making a return into the world of high fashion.
This hippie-chic and bohemian inspired collection also features mystical imagery that is featured on printed tops and the photoshoot's backdrop shots of street signs and other hiking trail signage.
Pattern-clashing pairings, tie-dyed textiles and photo-printed tees are just some of the bold looks from the edgy collection. Merging a sporty sense of comfort with a hippie inspired aesthetic, the Triton Spring/Summer 2013/2014 ad campaign is a contemporary take on retro design fads that are making a return into the world of high fashion.
This hippie-chic and bohemian inspired collection also features mystical imagery that is featured on printed tops and the photoshoot's backdrop shots of street signs and other hiking trail signage.
Trend Themes
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Pattern-clashing Pairings — Opportunity for designers to experiment with unconventional combinations and push the boundaries of traditional fashion.
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Hippie-inspired Aesthetic — Potential for brands to tap into the growing demand for nostalgic, bohemian styles and create modern interpretations.
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Photo-printed Apparel — A chance for fashion companies to incorporate personalized imagery and create unique, statement pieces.
Industry Implications
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Streetwear — Streetwear labels can explore the fusion of comfort and style through vibrant and expressive designs.
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Fashion Photography — Fashion photographers can experiment with unconventional backdrops and use street signs and hiking trail signage for unique and captivating visuals.
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Textile Printing — Textile manufacturers can capitalize on the demand for photo-printed tees and explore new methods of printing mystical imagery on fabrics.
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