Triton went from themes of rich and decadent youth in their recent ad campaign to violence and aggression in the Spring-Summer 2010 ads.
The ads show Brazilian top model Evandro Soldati as an aggressive knife and axe yielding killer with photography by Tony Kelly.
The psycho killer theme was recently used in an editorial in Dazed & Confused magazine, which shows our deep fascination with violence.
Implications - Shockvertising is an advertising technique that always attracts a great deal of media attention, and thus, has become a very effective technique for brand promotion. Through using some degree of shocking material within advertising, many brands are learning that they can attract far more media and consumer attention than with safe advertising themes.