Sunbrella — the global leader in performance fabrics for indoor and outdoor applications — has launched a Trade Program. This opportunity is designed by and for interior designers.
Sunbrella’s Trade Program offers exclusive trade pricing on both fabric by the yard and finished goods — from indoor-outdoor throws to stocked and custom drapery. The company also provides complimentary memo samples, preferred connections to established partner brands, simplified large-order functionality with quick turnaround times, dedicated support throughout the design process, and an industry-leading warranty.
Sunbrella’s Trade Program provides streamlined access to the company’s growing portfolio of textures, patterns, and constructions, including sophisticated neutrals, intricate jacquards, plush textures, bold stripes, and designer-led collaborations with partners such as Sien and Company, CW Stockwell, Block Shop, and Kelly Ventura.
Image Credit: Sunbrella
Why This Trend Is Growing
- Designer-focused Trade Programs
- Enables subscription-style procurement and loyalty systems that lock in long-term professional relationships through exclusive pricing and services.
- Direct-to-professional Supply Chains
- Greater vertical access to fabrics and finished goods is creating the conditions for integrated platforms that combine sampling, rapid custom production, and warranty management.
- Performance-driven Textile Diversification
- An expanding mix of durable constructions and designer collaborations is shifting market value from commodity fabrics to branded, performance-led collections with premium margins.
Industries Being Reshaped
- Interior-design Firms
- Specialist design shops are positioned to rely on curated trade programs for faster specification, differentiated offerings, and enhanced client retention through branded material choices.
- Textile-manufacturing
- Producers with capabilities in performance weaves and rapid customization can capitalize on higher-margin, designer-targeted product lines and co-branded collaborations.
- Retail-furnishings and Soft-goods
- Brick-and-mortar and e-commerce retailers supplying finished goods stand to redefine product assortments around certified performance fabrics and exclusive designer partnerships.
