Nike recently purchased the TraceMe app, which was originally an app that would allow fans to interact with athletes, as well as celebrities. Following that the app was then repurposed into a new service called Tally, which is a platform that helps sports organizations or sports venues to engage with fans. The TraceMe app was originally created by Russell Wilson, the quarterback of the Seattle Seahawks.
Since the acquisition, Nike has stated that it was a positive outcome for the company as well as investors. Nike also indicated that its main interest in the TraceMe app was the technology used in the app, rather than the Tally platform itself. The purchase will help Nike as it attempts to bolster its digital marketing presence.
Image Credit: TraceMe