Nike recently purchased the TraceMe app, which was originally an app that would allow fans to interact with athletes, as well as celebrities. Following that the app was then repurposed into a new service called Tally, which is a platform that helps sports organizations or sports venues to engage with fans. The TraceMe app was originally created by Russell Wilson, the quarterback of the Seattle Seahawks.
Since the acquisition, Nike has stated that it was a positive outcome for the company as well as investors. Nike also indicated that its main interest in the TraceMe app was the technology used in the app, rather than the Tally platform itself. The purchase will help Nike as it attempts to bolster its digital marketing presence.
Image Credit: TraceMe
Why This Trend Is Growing
- Digital Media App Acquisitions
- Acquiring successful digital media apps can provide companies with cutting-edge technology for their own digital marketing efforts.
- Sports Fan Engagement Platforms
- Creating engaging platforms for sports fans presents an untapped market for tech companies.
- Athlete and Celebrity Interaction Apps
- Apps that allow fans to interact with celebrities and athletes can be repurposed into valuable tools for businesses.
Industries Being Reshaped
- Sporting Goods
- Sporting goods companies such as Nike can benefit from the technology and platforms developed by technology companies.
- Digital Marketing
- The acquisition of apps and platforms can enhance a company's digital marketing presence and provide new opportunities for growth.
- Entertainment
- Entertainment companies can repurpose celebrity and athlete interaction apps to create engaging experiences for their audience.
