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Toy-Inspired Handbags

The Rubik's Cube Purse

— November 10, 2008 — Fashion
This amusing and color-rich Rubik's cube handbag is made by the virtual store YesStyle.com

The amusing and whimsical toy-like purse is square and has a black top and bottom with link chain handles which are topped by patent black leather.

The handbag is made out of polyurethane and sells for a mere $18.

Implications - The rise of interest in old-school items gives designers the chance to explore themes that were once popular in the 60s and 70s. People are accepting of this trend because it can be seen everywhere from clothes to handbags. Unique items that seem vintage will interest consumers because many want to have something that others do not.
Trend Themes
1. Toy-inspired Handbags - Designers are exploring old-school themes to create unique handbags that seem vintage and toy-like.
2. Retro Fashion - A rise in interest in old-school items gives designers the opportunity to innovate and create retro-inspired fashion pieces.
3. Whimsical Accessories - Consumers are drawn to amusing and whimsical accessories like the Rubik's Cube purse, which allows for disruptive innovation opportunities for designers.
Industry Implications
1. Fashion Accessories - The trend for toy-inspired handbags creates opportunities for disruptive innovation in the fashion accessories market.
2. Vintage and Retro Goods - The rise in interest for retro-inspired fashion creates an opportunity for innovation in the production and sale of vintage and retro goods.
3. E-commerce - Virtual stores like YesStyle.com provide an opportunity to connect creators and consumers of unique, innovative accessories like the Rubik's Cube purse.
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