Belgian avant-garde fashion designer Raf Simons had a recent London Fashion Week debut and it was a farewell to his eponymous brand -- now he honors every single show he has had starting in 1995 with the Tour Cardigan. The cardigan is designed with a black base and has a mid-weight knitted design adorned with symbolic branding along both the front and back in white for tonal contrast.
At the chest of the design reads PRINTWORKS which is a celebration of its runway show that took place at the institutional London music venue which is now closed. The dropped shoulders create a slouchy look and it is defined by the elongated rib-cuff sleeves as well to boast a relaxed shape.
Image Credit: Dover Street Market London, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/raf-simons-spring-summer-2023-tour-cardigan-printworks-dover-street-market-london'>hypebeast</a>, <a rel='nofollow' href='https://shop.doverstreetmarket.com/collections/whats-new/products/raf-simons-mens-tour-cardigan-0099blac-ss23-231-183'>shop.doverstreetmarket</a>
What's Driving This Trend
- Symbolic Branding
- Opportunities for disruptive innovation in creating symbolic branding designs to personalize clothing articles
- Slouchy Comfort
- Opportunities for disruptive innovation in the production of relaxed fitting clothing articles that boasts a slouchy and comfortable look
- Tonal Contrast Design
- Opportunities for disruptive innovation in the creation of designs that emphasizes tonal contrast to make clothes more visually appealing
Who This Affects Most
- Fashion
- Fashion brands can explore creating unique designs that boast slouchy comfort and includes symbolic branding to set apart from the competition
- Textile
- Textile manufacturers can innovate the production process to create relaxed and comfortable materials that provide slouchy comfort to users
- Graphic Design
- Graphic designers can seek opportunities to help fashion brands create designs that emphasize tonal contrast to make clothes more striking and visually appealing
